Author: Emily Contois

Coming in Fall 2020: Diners, Dudes & Diets

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My book Diners, Dudes & Diets: How Gender & Power Collide in Food Media & Culture will be published in fall 2020 by the University of North Carolina Press. Analyzing pop culture like dude food and the dadbod, Diners, Dudes & Diets tells an insightful and contemporary story about food, health, media, and the contest for our identities. During and after the Recession, gender norms shifted in American culture, resulting in a moment of gender crisis that opened the door for industry to target men in new ways. I reveal how the food, media, and advertising industries used the concept of “the dude” to sell feminized products to men. Brands deployed the dude to sell everything from men’s cookbooks and Guy Fieri to diet sodas, yogurts, and weight loss programs. I demonstrate how twenty-first-century gender crisis played out through food—and how understanding that process might help all of us to find more joy and justice in our media lives.

Julia Child Inspiration, on Her 104th Birthday

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Born in 1912, Julia Child would have celebrated her 104th birthday today. I never got to meet Julia; she died in 2004, just two days shy of her 92nd birthday. But I’ve felt her spirit. With Jacques Pépin, Julia co-founded the MLA in Gastronomy Program at Boston University, which began offering courses as early as 1991. It was one of the first graduate programs for the study of food, which Julia and Jacques adamantly believed in. In those early years, Julia defended the burgeoning course of study in the the New York Times, saying: There’s a lot more to the field than cooks piddling in the kitchen. It’s high time that it’s recognized as a serious discipline. Every matriculating BU Gastronomy student feels a connection to Julia’s legacy, her lineage. I started my degree in Gastronomy in 2011, but Julia was still there. For instance, the demonstration kitchen was built for Julia’s estimable height, making the counter and cooktop higher than standard, and a bit of a stretch for we shorter folk. Her sturdy metal stool resides in the room as well, a memento of her, and …

Presenting the New, Online Graduate Journal of Food Studies

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I’m pleased, thrilled, delighted, [insert enthusiastic verb!] to present the new Graduate Association for Food Studies website, which I had the pleasure of building with support from my colleague and friend, Brad Jones. The new website features our now fully digital Graduate Journal of Food Studies. While the Journal has always been open access and available as a beautifully designed PDF, we are excited to move the journal into its next stage, where we endeavor to lead the way in online publishing with food studies scholarship that is peer-reviewed, rigorous, engaging, and decidedly interdisciplinary, as well as gorgeous, flexible, and sharable. With these goals in mind, we’re also launching a new section of the Journal called Food-Stuff, which invites a variety of food studies scholarship outside of the traditional academic article. Food-Stuff pieces may take the form of field notes, archival reports, commentaries, interviews, and photo essays. We also welcome proposals for additional creative formats. On the new website, you’ll also continue to find information about GAFS, our membership benefits, and how to join the premiere international graduate student …

About

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My research explores food, the body, health, and identities in contemporary U.S. media and popular culture. I’m Assistant Professor of Media Studies at The University of Tulsa, author of Diners, Dudes & Diets: How Gender & Power Collide in Food Media & Culture, and co-editor of Food Instagram: Identity, Influence & Negotiation.

Association for the Study of Food and Society 2016: A Debrief

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Food studies presentations, roundtables, workshops, kitchen labs, field trips, tastings, exhibits, posters, dine arounds — the Association for the Study of Food and Society (ASFS) offered all this and more at University of Toronto Scarborough. Drawing more than 550 registrants from around the world, this year’s meeting was especially dynamic, involving ASFS along with Agriculture, Food and Human Values Society and Society for the Anthropology of Food and Nutrition — and for the first time, the Canadian Association for Food Studies. University of Toronto Scarborough — and its students, faculty, community, and scholarship — each embodied the conference theme: “Scarborough Fare: Global Foodways and Local Foods in a Transnational City.” Take for example SALT, a mobile resource developed by the Culinaria Research Centre at UTSC for not only finding tasty eats, but learning more about Scarborough’s immigrant communities. Or check out the digital food studies project, “Mapping Scarborough Chinatown.” And if you’re in Toronto, Culinaria’s teaching kitchen laboratory; the Philippine Food Exhibit sponsored by the Philippine Consulate General of Toronto, Canada; and the Place Settings: Diasporic Food Identities exhibit at the Doris McCarthy Gallery are …

The Dietary Innovation & Disease Conference: A Debrief

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Last week, I presented at a history of nutrition conference that took place on San Servolo, a small island about a ten minute boat ride off of Venice that for more than two hundred years housed an asylum. San Servolo proved a most fitting and inspiring setting for the Dietary Innovation and Disease in the 19th and 20th Centuries conference. We heard the lapping waters of the Venice lagoon, felt its cool breezes, and even saw a cruise ship or two pass by, all while listening to thought-provoking paper presentations at an academic conference. Co-organized by David Gentilcore and Matthew Smith, the well-executed event brought together thirty scholars from across the world, all working to unpack today’s nutrition issues through the study of dietary innovation and health in the past. As for me, I presented some of my new work on Fairlife milk, an “ultra-filtered” lactose-free milk with more protein and calcium and less sugar than “ordinary milk,” that just so happens to be distributed by Coca-Cola. Fairlife is a textbook example of what Gyorgy Scrinis calls “functional nutritionism,” in which the food industry seeks …

Publishing in Food Studies Journals: An Index

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Food studies is an ever-expanding field with an increasing number of discipline specific and related peer-reviewed journals. As you seek out the right “home” for your food studies scholarship, consider this list of peer-reviewed publications, organized alphabetically. Please note that this list was originally compiled in June 2016 and all links were updated in September 2019. The last update was made in June 2021. I endeavor to keep the list up-to-date, adding journals as folks alert me to them, but if you find something amiss, please feel free to comment or send me a note!  Agriculture and Food Security is an open-access journal that addresses global food security with a particular focus on research that may inform more sustainable agriculture and food systems that better address local, regional, national and/or global food and nutritional insecurity. The journal considers contributions across academic disciplines, including agricultural, ecological, environmental, nutritional, and socio-economic sciences, public health, and policy. Agriculture and Human Values is the journal of the Agriculture, Food, and Human Values Society. The journal publishes interdisciplinary research that critically examines the values, relationships, conflicts, and …

Presenting My Students’ Final Project in Food + Gender

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I’m thrilled to share my students’ final project, an e-journal that culminates our course, “Food and Gender in U.S. Popular Culture,” at Brown University. In this seminar-style course, twenty students (mostly in their first and second years of study) completed four main writing assignments — a cookbook analysis (which I blogged about here), a mini media exhibit, an interview profile, and a restaurant review — all of which engaged the themes of food and gender. For the final project, students worked to revise one of these assignments for inclusion in the class e-journal. We invite you to start with the About page to learn more about the class and our writing. As you will read, these writing assignments expect (and deliver!) clear and sophisticated argument, as well as what we called “compulsively readable” prose. Course readings included not only academic food studies texts, but also a full serving of food writing, providing a taste of different styles and formats. Throughout the semester, we aimed to craft not only compelling thesis statements, but also at least one “aspirational sentence” …

Why Budweiser’s “America” Rebrand Matters

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Yesterday, Anheuser-Busch announced plans to rebrand Budweiser as “America” from late May through the November elections. Citing upcoming events like the 2016 Olympic Games, the Copa América soccer tournament (which will be held in the US for the first time), and the fall’s presidential election, Ricardo Marques, a vice president at Budweiser, declared it will “probably the most American summer of our generation.” It’s an event that Anheuser-Busch is keen to capitalize upon, though the invocation of “our generation” is interesting as “Millennials” (if we even exist as something more than a marketing category) are some of the least likely consumers to be purchasing packs of “America” this summer. Relatedly, Anheuser-Busch aims “to inspire drinkers to celebrate America and Budweiser’s shared values of freedom and authenticity.” This latter value seems particularly contentious given the ever-increasing market share of craft beers, which trade upon (perhaps equally constructed) notions of authenticity, identity, and lifestyle. Budweiser has directly targeted this tension, as their 2015 Super Bowl spot and subsequent ads throughout the year spread a distinctly anti-craft message, which can’t be separated from the brand’s subsequent claims to Americanness. Anti-craft messaging aside, this rebranding of a national …