All posts tagged: Weight Watchers

Why My Dude Food Research Matters

I’m thrilled to share a recording of my talk, “Dude Food: Gender and Health in U.S. Popular Culture,” which is based on my dissertation and was presented at the Brown University Graduate School 2016 event “Research Matters!” This event challenged me to distill my dissertation into a crisp 5-minute talk intended for an informed, but interdisciplinary audience. It also made me grapple with the question of why my research matters. A challenge for any scholar, this can feel like a loaded question in food studies—especially for someone like me, studying dude food across media forms…

April Showers Bring May Flowers—and Thesis Due Dates

Spring has finally sprung in New England and tomorrow looks to be a great day for the Boston Marathon. Luckily, I’ll be able to take some time to enjoy Patriots’ Day because I’ve spent the last few weeks glued to my desk chair, pounding out the second draft of my thesis, which examines the marketing of weight loss programs to men. Here’s a little taste… Over the past decade, much has changed on the twenty-first century landscape of dieting, as the “low carb craze” of Atkins and South Beach made way for today’s Paleo Diet, evangelizing the diet of Stone Age hunter-gatherers and encouraging dieters to “eat like a caveman.” Perhaps no change is more notable, however, than the new target audience of weight loss programs—men. Considered a masculine food in cultures the world over (Jensen and Holm 1999), the high intake of meat in low-carbohydrate diets made the Atkins and South Beach diets more popular among men than conventional low-fat diets. While men joined these diets in new numbers (Weinbraub 2004), Men’s Health Magazine …