Diners, Dudes, and Diets: How Gender and Power Collide in Food Media and Culture includes about 20 black and white images to demonstrate how the food, media, and marketing industries deployed “the dude” during the Great Recession era to sell feminized food fare to men. In this post, I’ve gathered color versions of those images. I’ve also included many of the other media examples I reference in the book.
I hope readers enjoy seeing them—and that they might prove helpful texts for close readings, debates, and discussions in the classroom too, if you happen to be reading the book with your students.
Introduction
PAGE 12: Esquire Cook-Book, 1955
PAGE 13: Real Men Don’t Eat Quiche, 1982
Chapter One
PAGE 24-25: “Eat Like That Guy You Know,” Kraft’s Velveeta Shells & Cheese, 2012
PAGE 25: P3 Portable Protein Packs
PAGE 25-26: Devour Frozen Meals, “Lunch Spank,” 2016
PAGE 26: Devour Frozen Meals, Super Bowl Commercial, 2019
PAGE 29: Bake It Like a Man, 1999 & The Real Man’s Cookbook, 2000
PAGE 28-29: Esquire Eat Like a Man, 2011
PAGE 31: DudeFood, 2015: dude bodies in a cookbook
PAGE 32: Dude Food, 2000: midcentury imagery
PAGE 35: DudeFood, 2015, “How to Impress a Girl”
Chapter Two
PAGE 41: More Diners, Drive-Ins and Dives, 2009
PAGE 46: Next Food Network Star, Season 2, 2006
PAGE 50: Guy Fieri Food, 2011
PAGE 51: Guy’s Big Bite, 2006, set design
PAGE 54: Guy Fieri and trash can nachos on LIVE with Kelly and Ryan, 2018
PAGE 58: “Guy Fieri Is the Hero We Need,” Playboy, 2015
PAGE 59: Guy Fieri Camp Fire tweet, November 12, 2018
Chapter Three
PAGE 65-66: Black dude in Dr. Pepper Snapple Group Annual Report, 2012
PAGE 69: Oikos Triple Zero “Flavor Draft Pick” ad, 2018
PAGE 74-75: Coca-Cola design family
PAGE 76: Dr. Pepper Ten package design
PAGE 76-77: Dannon Light and Fit package design
PAGE 77: Powerful Yogurt package design
PAGE 79: Coke Zero, “Chilltop” ad, 2005
PAGE 79: Coca-Cola “Hilltop” ad, 1971
PAGE 80-81: Coke Zero “Enjoy Everything” ad, 2013
PAGE 81: Diet Coke 30th Anniversary can designs by Marc Jacobs, 2013
PAGE 82-83: Dr. Pepper Ten launch ad, 2011
PAGE 85: Powerful Yogurt “Cattle Man” ad, 2013
PAGE 85: Powerful Yogurt “Ping Pong Man” ad, 2013
PAGE 85: Powerful Yogurt print ad, 2013
PAGE 85-86: Powerful Yogurt at Food Expo of Natural Products, 2013
PAGE 86: Oikos Triple Zero launch ad, 2015
Chapter Four
PAGE 89: Weight Watchers Online for Men ad, c. 2007
PAGE 90: Weight Watchers Online for Men, “Lose Like a Man” campaign, 2011
PAGE 94-95: Weight Watchers, “Big Losers,” New York Times, 1972
PAGE 100: Weight Watchers Online, “How Does it Work” video, depicting weight loss labor
PAGE 101: Weight Watchers Online, “How Does it Work” video, depicting gendered representations of food, eating spaces, and cooking
PAGE 103: Weight Watchers Online, “How Does it Work” video, depicting gendered notions of before-and-after and emotions
PAGE 106-107: Weight Watchers Online for Men, “Roll Call” ad, c. 2011-2012
PAGE 107-108: Weight Watchers Online for Men, “Sir Charles for Weight Loss” ad, c. 2011-2012
Conclusion
PAGE 119: A Man, A Can, A Plan (2002); Guy Gourmet (2013); A Man, A Pan, A Plan (2017)
PAGE 120: Coke Zero Sugar can design, 2017
PAGE 123-124: Diet Dr. Pepper, “Lil’ Sweet” ads, 2015—
PAGE 124: Diet Coke, “Because I Can” ad, 2016
PAGE 126-127: White Claw website homepage, 2020
Learn more about Diners, Dudes, and Diets.
Emily Contois 