Diners, Dudes & Diets
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Diners, Dudes, and Diets: All the Illustrations

It’s been so exciting to see pre-order copies of Diners, Dudes, and Diets: How Gender and Power Collide in Food Media and Culture ship and find their way into readers’ hands! 

Preorders

The book includes about 20 black and white images to demonstrate how the food, media, and marketing industries deployed “the dude” during the Great Recession era to sell feminized food fare to men. In this post, I’ve gathered color versions of those images. I’ve also included many of the other media examples I reference in the book.

I hope readers enjoy seeing them—and that they might prove helpful texts for close readings, debates, and discussions in the classroom too, if you happen to be reading the book with your students.


Introduction

PAGE 12: Esquire Cook-Book, 1955

Esquire Cook-Book

PAGE 13: Real Men Don’t Eat Quiche, 1982

RealMenDontEatQuiche

Chapter One

PAGE 24-25: “Eat Like That Guy You Know,” Kraft’s Velveeta Shells & Cheese, 2012

PAGE 25: P3 Portable Protein Packs

P3

PAGE 25-26: Devour Frozen Meals, “Lunch Spank,” 2016

PAGE 26: Devour Frozen Meals, Super Bowl Commercial, 2019

PAGE 29: Bake It Like a Man, 1999 & The Real Man’s Cookbook, 2000

WorkingClassMCookbooks

PAGE 28-29: Esquire Eat Like a Man, 2011

Esquire_EatLikeaMan

PAGE 31: DudeFood, 2015: dude bodies in a cookbook

Churchill_DudeFood_Dudes

PAGE 32: Dude Food, 2000: midcentury imagery

Dude Food

PAGE 35: DudeFood, 2015, “How to Impress a Girl”

Fig_01.02_Contois

Chapter Two

PAGE 41: More Diners, Drive-Ins and Dives, 2009

Fig_02.01_Contois

PAGE 46: Next Food Network Star, Season 2, 2006

Fig_02.02_Contois

PAGE 50: Guy Fieri Food, 2011

Fig_02.03_Contois

PAGE 51: Guy’s Big Bite, 2006, set design

GuysBigBite

PAGE 54: Guy Fieri and trash can nachos on LIVE with Kelly and Ryan, 2018

Fig_02.04_Contois

PAGE 58: “Guy Fieri Is the Hero We Need,” Playboy, 2015

GuySaint

PAGE 59: Guy Fieri Camp Fire tweet, November 12, 2018

FieriTweet

Chapter Three

PAGE 65-66: Black dude in Dr. Pepper Snapple Group Annual Report, 2012

Fig_03.01_Contois

PAGE 69: Oikos Triple Zero “Flavor Draft Pick” ad, 2018

Fig_03.01_Contois

PAGE 74-75: Coca-Cola design family

Fig_03.02_Contois

PAGE 76: Dr. Pepper Ten package design

Fig_03.03_Contois

PAGE 76-77: Dannon Light and Fit package design

Light&Fit

PAGE 77: Powerful Yogurt package design

Fig_03.04_Contois

PAGE 79: Coke Zero, “Chilltop” ad, 2005

PAGE 79: Coca-Cola “Hilltop” ad, 1971

PAGE 80-81: Coke Zero “Enjoy Everything” ad, 2013

PAGE 81: Diet Coke 30th Anniversary can designs by Marc Jacobs, 2013

MarcJacbosDietCokes

PAGE 82-83: Dr. Pepper Ten launch ad, 2011

PAGE 85: Powerful Yogurt “Cattle Man” ad, 2013

PAGE 85: Powerful Yogurt “Ping Pong Man” ad, 2013

PAGE 85: Powerful Yogurt print ad, 2013

AbsPuppies

PAGE 85-86: Powerful Yogurt at Food Expo of Natural Products, 2013

Fig_03.05_Contois

PAGE 86: Oikos Triple Zero launch ad, 2015

Chapter Four

PAGE 89: Weight Watchers Online for Men ad, c. 2007

RealMenDontDiet

PAGE 90: Weight Watchers Online for Men, “Lose Like a Man” campaign, 2011

Fig_04.01a_Contois

PAGE 94-95: Weight Watchers, “Big Losers,” New York Times, 1972

WW_1972

PAGE 100: Weight Watchers Online, “How Does it Work” video, depicting weight loss labor

Fig_04.02_Contois

PAGE 101: Weight Watchers Online, “How Does it Work” video, depicting gendered representations of food, eating spaces, and cooking

Fig_04.03.1_Contois

Fig_04.03.2_Contois

PAGE 103: Weight Watchers Online, “How Does it Work” video, depicting gendered notions of before-and-after and emotions

Fig_04.04.1_Contois

Fig_04.04.2_Contois

PAGE 106-107: Weight Watchers Online for Men, “Roll Call” ad, c. 2011-2012

PAGE 107-108: Weight Watchers Online for Men, “Sir Charles for Weight Loss” ad, c. 2011-2012

Conclusion

PAGE 119: A Man, A Can, A Plan (2002); Guy Gourmet (2013); A Man, A Pan, A Plan (2017)

AMan

PAGE 120: Coke Zero Sugar can design, 2017

CokeZeroSugar

PAGE 123-124: Diet Dr. Pepper, “Lil’ Sweet” ads, 2015—

PAGE 124: Diet Coke, “Because I Can” ad, 2016

PAGE 126-127: White Claw website homepage, 2020

WhiteClaw

Learn more about Diners, Dudes, and Diets.

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