In Experiencing Food and the Senses, one of the core courses in the MLA in Gastronomy program at BU, we shine a spotlight on all of the senses, especially those so often left out of scholarly inquiry. I continued my study of gender, coupling it with exploration of digestion as portrayed in advertising for Activia yogurt. Here is a taste from “Toned Tummies and Bloated Bellies: Activia Yogurt and Gendered Digestion.” Often considered a taboo topic in the United States, the promotion and popularity of Activia, a probiotic yogurt launched in the U.S. in 2006, has in some ways opened a dialogue among American women on regularity, digestion, and constipation. In studies exploring gendered perceptions of food, yogurt is often considered a feminine comestible (Kiefer et al. 2005; Jensen & Holm 1999). Furthermore, Dannon states that they have only ever marketed their products to women (Sandler, 2008). As a functional food sold to appease digestive ills, the female-focused marketing of Activia provides a new and different opportunity to analyze gender in Dannon’s marketing tactics. Activia’s probiotic market prowess takes place within …