All posts tagged: poppy cannon

Food History Roundup: 6 Posts on 1950s Convenience Cuisine

Titled, “Beef Fizz and Other Strange Recipes from the ’50s-’60s,” my most recent Zester Daily article was published last week, a short piece dedicated to my fascination with mid-century cuisine. Over the summer, I have indulged my mid-century penchant by picking up dozens of vintage cookbooks, including six more just last night! These cookbooks are mostly from the 1950s and 1960s, but some earlier in the twentieth century (I can’t wait to write about The Sunny Side of Life Book, published by the Kellogg Company in 1934) and some later (like Betty Crocker’s Family Dinners In a Hurry, whose fourteenth printing ran in 1980). It’s a borderline reckless hobby, adding more books to an already large collection of literature, public health texts, and food studies books, but I’m sure it’ll provide inspiration for many a blog post. I’ve already written a bit on convenience food, packaged-food cuisine, my love of Laura Shapiro’s Something from the Oven, and what food and cooking meant mid-century. Here’s a quick roundup in roughly chronologically historical order: 1. Wartime, Memorial Day … & Kraft American Cheese? Focusing on …

Curating the History of American Convenience Cuisine

In the years following World War II, the United States took on a new shape and so did the way Americans ate. The 1950s witnessed the rise of “packaged-food cuisine,” a dietary change and gastronomic phenomenon that had as much to do with the postwar military industrial complex, women’s issues, and class-consciousness, as it did with food. This selection of five images explores these themes, using convenience food as a lens to explore the socio-cultural context of the 1950s. 1. The Evolution of Betty Crocker, 1921 – Present Created in 1921, the name and face of Betty Crocker has appeared in American grocery store aisles, pantries, and cookbooks for more than 90 years. Betty Crocker was developed as a “live trademark” by Marjorie Child Husted for Washburn Crosby, the company that made Gold Medal flour and would become General Mills. The Betty Crocker character formed bonds between customers and brands at a time when convenience cuisine was in its infancy, but primed to grow quickly. A combination of fantasy and reality, Betty Crocker was an instructor …