All posts tagged: naturalness

What’s Your Food Culture Type: June Cleaver or Hippie?

How Americans cook and eat is only in part about food. Much more of the story is told by the contextual details of the time. For example, the postwar era of the 1950s, crystalized in the pop culture image of June Cleaver, was characterized by marked changes in American life: more women entered the workforce; the middle class grew; car and home ownership increased; and the food industry, centralized by World War II, sought a civilian market for processed foods. Because of the amalgamative effect of these factors, packaged-food cuisine, such as the can-opener cooking proffered by Poppy Cannon, became popular. Following this decade of rapid consumerism and processed foods, a subset of Americans in the 1960s and 1970s — hippies! — viewed food in a reactionary way to those who came before them. Opposed to the high-speed and time-obsessed American lifestyle — not to mention panicked by war, conflict, and imminent ecological demise — the counterculture expressed their worldviews, like the 1950s generation before them, through food, adopting a distinctly anti-modern perspective. Today’s food views build upon the undulating …