Guilt is frequently linked to food in a dysfunctional way and is founded in a belief system that gives food and eating a moral value. Notably, Paul Rozin et al.’s (1999) landmark food psychology study found that compared to Japanese and European subjects, Americans restricted their diets the most, feeling the most guilt and dissatisfaction. The moral construct of food consumption is an important part of American food culture and is what Paul Campos refers to as “orthodox diet theology” (2004: 75). Using this theology, some foods are deemed good, while others are bad, and thus guilt-inducing. The themes of guilt and morality are often used to sell entrees at chain restaurants, usually dishes that are considered “healthy” or low-calorie options. Patrons are encouraged to order from “diet” menus, which claim to offer dishes that make eating out a guilt-free experience. Among 200 menu options (some of which contain more than 1,000 calories), The Cheesecake Factory launched the “SkinnyLicious® Menu” in 2011, which Bruce Horowitz in USA Today argues was a result of “pressure from calorie counters, advocacy groups and party poopers” (Horovitz). At Applebee’s (a …