All posts tagged: Laura Shapiro

Food History Roundup: 6 Posts on 1950s Convenience Cuisine

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Titled, “Beef Fizz and Other Strange Recipes from the ’50s-’60s,” my most recent Zester Daily article was published last week, a short piece dedicated to my fascination with mid-century cuisine. Over the summer, I have indulged my mid-century penchant by picking up dozens of vintage cookbooks, including six more just last night! These cookbooks are mostly from the 1950s and 1960s, but some earlier in the twentieth century (I can’t wait to write about The Sunny Side of Life Book, published by the Kellogg Company in 1934) and some later (like Betty Crocker’s Family Dinners In a Hurry, whose fourteenth printing ran in 1980). It’s a borderline reckless hobby, adding more books to an already large collection of literature, public health texts, and food studies books, but I’m sure it’ll provide inspiration for many a blog post. I’ve already written a bit on convenience food, packaged-food cuisine, my love of Laura Shapiro’s Something from the Oven, and what food and cooking meant mid-century. Here’s a quick roundup in roughly chronologically historical order: 1. Wartime, Memorial Day … & Kraft American Cheese? Focusing on …

3 Posts to Toast Julia Child’s 102nd Birthday

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Today would have been Julia Child’s 102nd birthday and with her towering height, booming voice, vivacious personality, and insatiable appetite for food, eating, cooking, and learning new things, we can be sure she would have celebrated in style. As a graduate of the MLA in Gastronomy Program at Boston University—the program co-founded by Julia Child with Jacques Pépin to secure a place in higher education for the serious study of food—I share with my BU colleagues a borderline-cult-like love for all things Julia. I celebrated this week by finally reading Laura Shapiro’s biography of Julia Child, which is a petite book that perfectly captures the stages of Julia Child’s life, love, and career. I also spent some time writing an article for Zester Daily, comparing Julia’s advice on wine to that offered by other cookbooks published around the same time. One of the things I most love about Julia is how she expects, encourages, and supports readers to rise to the challenge, whether it be mastering French cuisine or perfectly pairing wines. Like any good teacher, her own love for learning …

Archive Adventures #1: The Oh-So-Glamorous World of Velveeta & Cheez Whiz

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Telling the story of how the food industry won over (albeit not immediately) the hearts and kitchens of America’s housewives, Laura Shapiro‘s Something from the Oven: Reinventing Dinner in 1950s America (2004) is hands down one of my favorite food history texts. I very truly geeked out when she signed my copy at the Siting Julia symposium in 2012. As “deliciously readable” as The New York Times Book Review claims it to be, this delightful book demonstrates how in the years following World War II, the food industry, women’s magazines, and the press alike attempted to sell housewives on convenience food products, emphasizing the technological wonderment and time saving attributes of frozen vegetables, canned meats, and complete frozen meals. I got a taste of this myself when I was researching the marketing of Kraft food products in the archives at the Hartman Center at Duke University last month. But first, let’s talk a little history. Despite the industry’s best efforts, food technology at first failed to capture housewives’ hearts or stomachs. Women who had utilized processed foods during wartime rationing did not desire to do so when …