Dunkin’ Donuts Coffee: A Site and Source of Bostonian Identity
It’s January 7, which means that many folks must excitedly or begrudgingly head back to work after a wintery escape that began just before Christmas. This day requires a little extra courage and motivation, which might be found in a cup of coffee. If you’re like the 50 percent of Americans who buys coffee at work, I invite you to sip and enjoy this first section from my paper, “Dunkin’ Donuts: A Site and Source of Bostonian Identity.” The landscape of New England is marked by not only world-famous fall foliage and monuments to America’s history, but also the abundant pink and orange signs of Dunkin’ Donuts, which despite being an international franchise, is a powerful symbol and source of regional pride and identity. Writing as a local, Mike Miliard links Dunkin’ Donuts with Bostonian identity in his Boston Phoenix article, “Choosing Our Religion: How One Little Post-War Doughnut Shop Became Synonymous with Boston’s Identity,” as he says, “It’s a lynchpin of our identity. It’s a religion. It’s a cult. People in these parts freaking …