All posts tagged: 1960s

Food History Roundup: 6 Posts on 1950s Convenience Cuisine

Titled, “Beef Fizz and Other Strange Recipes from the ’50s-’60s,” my most recent Zester Daily article was published last week, a short piece dedicated to my fascination with mid-century cuisine. Over the summer, I have indulged my mid-century penchant by picking up dozens of vintage cookbooks, including six more just last night! These cookbooks are mostly from the 1950s and 1960s, but some earlier in the twentieth century (I can’t wait to write about The Sunny Side of Life Book, published by the Kellogg Company in 1934) and some later (like Betty Crocker’s Family Dinners In a Hurry, whose fourteenth printing ran in 1980). It’s a borderline reckless hobby, adding more books to an already large collection of literature, public health texts, and food studies books, but I’m sure it’ll provide inspiration for many a blog post. I’ve already written a bit on convenience food, packaged-food cuisine, my love of Laura Shapiro’s Something from the Oven, and what food and cooking meant mid-century. Here’s a quick roundup in roughly chronologically historical order: 1. Wartime, Memorial Day … & Kraft American Cheese? Focusing on …

Archive Adventures #1: The Oh-So-Glamorous World of Velveeta & Cheez Whiz

Telling the story of how the food industry won over (albeit not immediately) the hearts and kitchens of America’s housewives, Laura Shapiro‘s Something from the Oven: Reinventing Dinner in 1950s America (2004) is hands down one of my favorite food history texts. I very truly geeked out when she signed my copy at the Siting Julia symposium in 2012. As “deliciously readable” as The New York Times Book Review claims it to be, this delightful book demonstrates how in the years following World War II, the food industry, women’s magazines, and the press alike attempted to sell housewives on convenience food products, emphasizing the technological wonderment and time saving attributes of frozen vegetables, canned meats, and complete frozen meals. I got a taste of this myself when I was researching the marketing of Kraft food products in the archives at the Hartman Center at Duke University last month. But first, let’s talk a little history. Despite the industry’s best efforts, food technology at first failed to capture housewives’ hearts or stomachs. Women who had utilized processed foods during wartime rationing did not desire to do so when …